Welcome to SIMI Jewellery
SIMI Jewellery was born out of my personal journey to find quality pieces that truly last—without breaking the bank. Growing up, I was captivated by the timeless pieces in my mum’s collection—each one carrying a story, a memory, a feeling. But as I spent more time in the jewelry industry, I struggled to find affordable, high-quality designs that offered the same lasting value.
Jewellery has always been my passion, but I often found myself frustrated by tarnish-prone pieces or prices that didn’t match the quality. After years of disappointment, I made it my mission to change that. I spent the last few years sourcing and crafting pieces that balance quality and affordability—pieces you can wear every day without worrying about them losing their luster.
The goal? To create a collection that mirrors the richness of 24k gold, but is accessible with a 14k price point. After testing and wearing my own designs for two years, I realised it wasn’t just me—so many others were searching for jewelry that is both beautiful and reliable. SIMI Jewellery is for all of us who want timeless, elegant pieces that don’t come with a long list of care instructions or an unreasonable price tag.
Each piece is a reflection of my commitment to you—quality jewelry that stands the test of time, both in design and durability.
Thank you for being part of this journey.
With love,
Simi x
SIMI Jewellery was born out of my personal journey to find quality pieces that truly last—without breaking the bank. Growing up, I was captivated by the timeless pieces in my mum’s collection—each one carrying a story, a memory, a feeling. But as I spent more time in the jewelry industry, I struggled to find affordable, high-quality designs that offered the same lasting value.
Jewellery has always been my passion, but I often found myself frustrated by tarnish-prone pieces or prices that didn’t match the quality. After years of disappointment, I made it my mission to change that. I spent the last few years sourcing and crafting pieces that balance quality and affordability—pieces you can wear every day without worrying about them losing their luster.
The goal? To create a collection that mirrors the richness of 24k gold, but is accessible with a 14k price point. After testing and wearing my own designs for two years, I realised it wasn’t just me—so many others were searching for jewelry that is both beautiful and reliable. SIMI Jewellery is for all of us who want timeless, elegant pieces that don’t come with a long list of care instructions or an unreasonable price tag.
Each piece is a reflection of my commitment to you—quality jewelry that stands the test of time, both in design and durability.
Thank you for being part of this journey.
With love,
Simi x