ABOUT

We are SIMI JEWELLERY; an attainable jewelry collection made from demand, need of quality and inspired by unique designs.  

I have spent the last 3 years in the industry, surrounded by some of the most incredible brands in jewelry but have struggled to find real quality pieces that felt affordable. It’s always been a love of mine to invest into special pieces that reflected the quality, design and sentiment that reminds me of my mum's collection rarely stumble across. Jewellery has always been my thing, but what you don’t know is I have always struggled finding pieces that kept their promise when it came to tarnish free or felt others were unreasonably priced for the quality.

I’ve spent the last couple years sourcing quality products that I could purchase and wear for myself -  pieces that didn’t have an unattainable price-point, that didn’t send you an endless list of do’s and don’t to keep the quality or didn’t fall to pieces after wear.

I set out to find pieces that had substance, ensuring the quality reflected the best 24k gold pieces, but had the price-point of 14k. After wearing my own designs for the past 2 years, I realized that it isn’t just me who has struggled to find quality jewelry, that lasts.

 

 Love Simi x